Spring — What’s next.Spring — What’s next.
A Spring service

Be the answer AI gives.

ChatGPT, Claude, Perplexity, and Google AI Overviews now answer “best taquería near me” directly — and they recommend businesses whose websites they can actually parse. AEO and GEO are how you get quoted. We’ve been shipping it standard since before it had an acronym.

What AI search optimization means.

Answer engine optimization.

AEO: structuring pages so answer engines can lift your hours, prices, and services as direct answers — FAQ schema, speakable content, one clear topic per page.

Generative engine optimization.

GEO: making your business legible to the models behind ChatGPT, Claude, and Gemini — entity-clean copy, consistent facts across the web, citations they can verify.

llms.txt.

A plain-text file AI assistants look for, stating your business facts in a format built for them. Every Spring site ships one; most of the internet still hasn’t heard of it.

Structured data.

Schema.org markup for your business, services, FAQs, and articles — the machine-readable layer both Google and the answer engines rank from.

Fact consistency.

AI engines cross-check. If your hours differ between your site, your Google profile, and Yelp, you lose the citation. We reconcile everything.

Measurement.

We test the actual question: ask the major assistants about your niche in your area, screenshot what they say, and track the change.

The honest pitch.

Nobody can guarantee an AI assistant recommends you — anyone claiming otherwise is selling snake oil with a fresh label. What’s real: assistants demonstrably favor businesses whose facts are structured, consistent, and verifiable. That work is concrete, checkable, and cheap compared to what it earns.

Readiness audit: $250 — we test how the major assistants currently describe your business, document the gaps, and quote the fixes flat. The audit fee is credited if we do the work. Every new Spring build already includes all of it.

Asked about ai search optimization.

Is this different from SEO?
It’s the next layer of it. Good SEO is the foundation; AEO/GEO adds the structures answer engines specifically consume — llms.txt, tighter schema, entity-consistent facts. We do them together because they share 70% of the work.
Does llms.txt actually matter?
It’s young, cheap, and the direction of travel — a one-page file that tells assistants your facts directly. Shipping it costs nothing on our builds, and early adopters inherit the ground floor.
Can you show it working?
Ask ChatGPT or Claude about a business whose site has no structured data, then one with it. The difference in specificity is the product. We screenshot before/after for every engagement.

WHAT’S NEXT.

Tell us what you need — the quote comes back flat, in writing, within one business day.