Use these whether you hire us or not.

The launch checklist.

Twenty checks before any site goes live.

• Every page has a unique title under 60 characters
• Meta descriptions written for clicks, not keywords
• One H1 per page; headings nest in order
• Images compressed, sized, and alt-texted
• Phone numbers tap-to-call on mobile
• 404 page exists and points somewhere useful
• Old URLs 301-redirected, not abandoned
• Favicon, OG image, and social preview tested
• Forms tested from a phone, on cellular
• Legal pages exist and name your actual business

The other ten are accessibility — covered in the ADA guide.

ADA basics for Texas small business.

What a demand letter is, why sites with zero accessibility effort get targeted, and the first five fixes:

• Contrast: text readable against its background (4.5:1)
• Keyboard: every menu and button usable without a mouse
• Alt text on images that carry meaning
• Labels on every form field — placeholders don’t count
• Motion that stops when the visitor asks it to

Full statement pages and verification are part of every Spring build.

How AI search reads your site.

The three files that decide whether ChatGPT recommends you:

• Structured data — your hours, prices, and services as machine-readable facts
• llms.txt — a plain-text summary AI assistants are built to look for
• Entity-clean pages — one topic per page, stated plainly, no keyword soup

The full method is on the AI search service page, and the blog covers it weekly.

The copy interview questions.

Answer these five and your website copy is 80% done:

• What do customers thank you for most often?
• What do you refuse to do, even for money?
• What question do you answer ten times a week?
• Why did your last three customers pick you?
• What should someone do first: call, come in, or book?